{"id":2031,"date":"2018-04-16T08:00:28","date_gmt":"2018-04-16T15:00:28","guid":{"rendered":"http:\/\/www.cocoabutterdiaries.com\/?p=2031"},"modified":"2018-12-27T03:25:43","modified_gmt":"2018-12-27T03:25:43","slug":"tired","status":"publish","type":"post","link":"https:\/\/amberrichele.com\/2018\/04\/16\/tired\/","title":{"rendered":"Op-Ed: Tired"},"content":{"rendered":"

Happy Monday everyone!<\/p>\n

I\u2019m not gonna lie. This blog post was really difficult to write. In fact, I started crying while I was writing it. But I had to get it out so here we go.<\/p>\n

I\u2019m so tired y\u2019all. Tired of fighting for a seat at the table as a fashion blogger of color.<\/a> Tired of being twice as good as these basics and getting half the recognition. I look at the big repost pages and fashion publication pages all the time. And I get angry and frustrated. It\u2019s always the same aesthetic, same orange tint, same poses, same hair, same outfits…you get the idea. They get reposted because they wear what\u2019s popular. Plain and simple. So it makes me think, do I have to dress like them to get reposted? Is that why I\u2019m not \u201cgood enough\u201d? But if I did, I wouldn\u2019t be true to myself. I can\u2019t do that. I can\u2019t pretend to be someone I\u2019m not. And most of the time, the outfits they\u2019re wearing were given to them to wear by the brand (during Fashion Week or Coachella for example). Or did y\u2019all REALLY think that all those influencers at Coachella right now just happened to all have shopped at Revolve and wore it on the same day?? Come on girl.<\/p>\n

And while we\u2019re on that subject, I\u2019m tired of seeing the same girls posting new outfits every day and then returning the items to the store (I work retail so I know, trust me) or selling it on Poshmark after you\u2019ve convinced your followers to buy it. All those clothes you get for free so that you can have stuff on your stories to unbox to seem relevant? You\u2019re not actually getting paid to advertise. But you\u2019re so thirsty for free products to seem popular that you don\u2019t care. As long as those LIKEtoKNOW.it commission checks keep coming in, that\u2019s all that matters! Yeah, okay sis. As soon as Instagram sees that you\u2019re making money too easily from it, they\u2019ll figure out how to make it harder for you to. They already have. Think about it. First, it was the algorithm. Less reach and less growth. Next it was getting rid of those pesky emails you got every time you liked a photo from someone who uses LIKEtoKNOW.it. They have to have the app. But do I need ANOTHER app on my phone? Nah, I\u2019m good. See what I mean? Time is running out on these Instagram shopping apps. Where\u2019s your coin going to come from now?<\/p>\n

I\u2019m tired of seeing the same faces at every brand event or in every social media campaign. Do y\u2019all not know anyone else to recruit to sell your products or something? Or are your social media\/PR people too lazy to find fresh faces? Also, the last time I checked, these so-called \u201cmega influencers<\/a>\u201d aren\u2019t really delivering even though y\u2019all are shelling out tons of coin for them to work with you. And here I was thinking that ROI was important, you know, to make money. Hmmm, guess not.<\/p>\n

A few months ago, we (mostly bloggers of color and\/or curvy bloggers) were asking for more diversity in social media marketing campaigns. A good friend also made an interesting point in my DMs as well: age diversity should be a part of the conversation too. He\u2019s right. I\u2019m a crisp 32 years old. I\u2019m a grown ass woman. I\u2019m grateful for amazing genetics and I try to work out and eat well so that I don\u2019t look 32. But great style can be at any age. I know plenty of women in their 40s, 50s, and 60s who slay. Brands are sleeping on them too. And it isn\u2019t right. We\u2019ve made some cracks in the glass ceiling but that\u2019s not good enough for me. I want to break the bitch. I\u2019m not content with a post here and there so that brands and repost pages can go \u201csee, diversity…now run along\u201d. I want it all and I want it now. I\u2019ve been in the blogging game long enough to know how it works. And the rules have changed. Microinfluencers, bloggers of color, curvy bloggers, and the aunties run this shit now. And as a brand, you can either adapt or become obsolete. So, what\u2019s it gonna be?<\/p>\n

xoxo, CCB<\/p>\n

Photography: Sissy CCB<\/p>\n","protected":false},"excerpt":{"rendered":"

Happy Monday everyone! I\u2019m not gonna lie. This blog post was really difficult to write. In fact, I started crying while I was writing it. But I had to get it out so here we go.<\/p>\n","protected":false},"author":1,"featured_media":2030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-2031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"yoast_head":"\nOp-Ed: Tired | Amber Richele<\/title>\n<meta name=\"description\" content=\"Maybe it was #beychella that\u2019s got me all in my feelings but I\u2019m tired y\u2019all. 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